Brandathon

IT'S TIME FOR PITCHFEST!

Brandathon round-three now scheduled

Eventbrite - Brandathon - Pitchfest!

When: Thursday, March 27
Where: Jean Runyon Little Theater at Memorial Auditorium
Who: Pitchers and Spectators
Map: Google Map

What's Pitchfest?

For those who’ve participated in or have been following the Sacramento Region’s grassroots, community-wide effort to define and design our brand, you know that the Pitchfest is the last step and final event of the Brandathon movement.

First, in November, there was the theme, key message and slogan brainstorming event. In February, teams came together again to apply visual applications to the message platforms. Now it’s time to take those rough designs to formal creative concepts and pitch them in front of live audience.

At the Pitchfest – aptly scheduled at the Jean Runyon Little Theater on March 27th – Teams will present creative design concepts in two minutes or less, competing against other Brandathon Team Finalists and some new wild card entries, all in hopes that their design could become the next Sacramento Region brand.

What’s Brandathon anyway?

Brandathon has been a series of grassroots, community brainstorming events, organized by a misfit group of passionate volunteers (aka Brandoulas) and open to any and all with interest in seeing the Sacramento Region grow, prosper and become more widely recognized for its virtues.

Driven by a JFDI spirit, Brandathon has been an unconventional and unstructured process with few rules and lots of vigor. Brandathon is a revolution of sorts, that’s meant to leverage the talents and energy of the community so that our brand is squarely based on regional pride—owned by none, but embraced by all.

What to expect:

As always, Brandathon – The Pitchfest is free and open to all. Spectators from across the region are invited to come see the great ideas and to root on your favorites. Five Brandathon Teams and any open submissions will put forth their best brand concepts in a fast-paced design presentation – only two minutes each.

Whether Pitcher or Spectator, please be sure to register so we know you’re coming. Seating is limited.

Brandathon Finalists:

Five teams that participated in the Sacramento Region’s Brandathon on Feb 3rd at Sleep Train Arena have been selected to move on to Brandathon – The Pitchfest. The Team Finalists are:

  1. Always in Season (version 1)
  2. Always in Season (version 2)
  3. The Good Life Grows Here
  4. In Season
  5. Here we grow

To view these first-round design concepts, see photos posted on Facebook.

Wild Card Entries:

In an effort to ensure Brandathon is a truly inclusive process, open submissions will be accepted. Wild card entries will utilize the Brandathon creative brief and brand platform as the basis for their creative. Wild card teams will adhere to the same timeline for design and presentation development as the Brandathon Finalists and be prepared to pitch their concepts at the Pitchfest. In the event there are numerous wild card entries, the organizing Brandoulas will determine up to two wild card entries to go forward to the panel judges.

General Scope:

Pitching Teams may use technology, theater, celebrity and/or other creative means to formulate a winning presentation. Presenters will have two minutes to pitch their brand concept. Presentations will be videotaped for viewing by a panel of local and out of region judges who narrow the field to just three finalists. Finalists’ video presentations will then be posted to YouTube and opened for a community-wide voting process.

Pitchers:

All teams must register. Design teams are to utilize the creative brief and brand platform as the basis for the Team’s work. Please also consult the Process Guide, which outlines the timeline and all details Pitchers need to know. Downloaded these documents here:

  1. Creative brief
  2. Brand platform
  3. Pitchfest process guide
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